AIM started monitoring outdoor advertising expenditure in 2011. The monitoring of all outdoor sites are done via photo-taking every quarter. These photographs coupled with an integrated research system built specifically for AIM, allows us to fully utilize the acquired data. From each photograph, we compile information such as type of format, size, location, media owner, advertiser, brand, product, as well as cost for rental, lighting and production. A total of 26 types of data are collected from each OOH advertising photo.
Ever since, the area of coverage has been increased consistently to better reflect the true value of OOH advertising.
AIM research model for OOH advertising is akin to conducting a census. No generalization of small sample sizes back to the larger population; we measure the entire “population” of outdoor advertisement to maximize the validity of the data, whilst minimizing errors.
How comprehensive is the information generated by AIM Research?
Some broad examples are:
|No||Advertiser||Panel Count||Gross Rental|
|6||Samsung Malaysia Electronics||221||5,329,170|
|7||Measat Broadcast Network||76||4,592,550|
|10||SP Setia Bhd Group||38||3,624,090|
|Area of Coverage|
|State||Johor, Melaka, Negeri Sembilan, Kuala Lumpur, Selangor, Perak, Penang, Kedah, Perlis, Kelantan, Terengganu, Pahang|
|Major Highway||Federal Highway, Lebuhraya Damansara Puchong (LDP), New Klang Valley Expressway (NKVE), Konsortium Expressway Shah Alam Selangor Sdn Bhd (KESAS), Cheras-Kajang Expressway (CKE/Grand Saga), Sungai Besi Expressway (SBE/BESRAYA), Ampang- Kuala-Lumpur Elevated Highway (AKLEH), Kemuning Shah Alam Highway (LKSA), Sprint Expressway (Kerinchi Link, Damansara Link and Penchala Link), Duta-Ulu Klang Expressway (DUKE), East-West Link Expressway, Kuala Lumpur-Seremban Expressway, Middle Ring Road 2 (MRR2)|
|Inter-State Highway||North-South Expressway (NSE Northern Route), North-South Expressway (NSE Southern Route), Kuala Lumpur-Karak Expressway (Karak Expressway), East Coast Expressway (ECE/LPT), Butterworth-Kulim (BKE), Pasir Gudang Highway.|