About AIMS Research

AIMs Research was founded in 2011 for the purpose of collecting and providing valuable Out of Home Expenditure data to stakeholders in the advertising industry of Malaysia.

Since then, AIMs Research has taken on projects for full scale recces and assessment of out of home inventories in different markets, jointly conducted a unique OOH Ad Effectiveness Study, and are now partners with Lemma Technologies to usher in programmatic DOOH solutions in Malaysia.

Services

  • Subscription to AIMs Proprietary OOH ADEX Software
  • OOH Campaign Consultation
  • OOH Site Efficacy Consultation
  • Ad-Hoc OOH ADEX / Competitive Report
  • DOOH Programmatic Integration and Campaign Planning

Who We Are

In AIMS Research, our vision is to provide relevant and reliable OOH data and to bolster the credibility of OOH as a prime advertising medium.

Outdoor ADEX

AIM started monitoring outdoor advertising expenditure in 2011. The monitoring of all outdoor sites are done via photo-taking every quarter.

Outdoor ADEX

AdTrack and MapSys Proprietary Software (OOH ADEX)

Aims Research has been collecting population sized data on Out of Home Advertising Expenditure since 2011. With our proprietary reporting system, AIMs is able to provide valuable market information to be utilized for trend analysis, competitive reports and both macro and micro level understanding of the OOH industry in Malaysia.

AdTrack

Data Point

Over 300,000 primary data points and counting

Connect With Us

Find Us

Advertising Inspection Management Research Sdn Bhd.

G-2-11, Jalan PJU 1A/3, Taipan Damansara 2,
Ara Damansara, 47301 Petaling Jaya
Selangor, Malaysia.

Tel: 603 – 7842 8481
Fax: 603 – 7842 6481
Email:
edgarlim@aims-research.com
sokmay@aims-research.com