outdoor_adex_v2 – AIMS RESEARCH

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Out of Home ADEX

Going against the grain, Out of Home Advertising Expenditure is now readily available on a granular level. With each individual site data being recorded on a periodical basis, AIM monitors over 15,000 panels across the country. Those datasets are fed into our proprietary reporting tool (AdTrack), giving users access to generate in-depth reports down to individual site information, and what brands are doing in the out of home space.

AIM

About Us

We are a research outfit that is the sole provider of out of home advertising expenditure data via a population based quantitative approach for the Malaysian market. Over the course of our operations, AIM has undertaken qualitative studies and market assessments pertaining to the out of home industry which further adds to our pool of data and expertise.

Type of Formats Covered

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Audience Measurement

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INFO

AIMS Outdoor ADEX

AIM research model for OOH advertising is akin to conducting a census. No generalization of small sample sizes back to the larger population; we measure the entire “population” of outdoor advertisement to maximize the validity of the data, whilst minimizing errors. Coverage of almost all states including Johor, Melaka, Negeri Sembilan, Kuala Lumpur, Selangor, Perak, Penang, Kedah, Perlis, Kelantan, Terengganu, Pahang, all major highway and Inter-State Highway